Pricing
$10,000. Flat. That's the whole fee.
One transparent price to test the market professionally. No commission, no success fee, no percentage of your sale. Whatever the business sells for, and whether or not you sell, the SimpleExit fee is the same.
What's included
Everything you need to test the market.
Investment memo
- Business overview
- Financial summary
- Market positioning
- Growth opportunities
Multi-platform distribution
- Major business-for-sale platforms
- Buyer networks and industry channels
- A listing that describes the business without naming it
Buyer matching and NDAs
- Prospective buyers matched to your business profile
- NDA collected before any detail is shared
- Inquiries answered and routed around the clock
Reporting
- Weekly report: views, inquiries, NDAs
- NDA-signed inquiries forwarded to you
- A clear read of the market's response
Not included, and never assumed
- Optional support reviewing letters of intent and purchase agreements, priced separately and only if you ask for it
- Legal, tax and accounting advice from your own advisers
- Your own closing costs
The fee is paid in two parts: $5,000 when you sign, and $5,000 when your marketing materials are complete, before the listing goes live. The full engagement terms are covered on the consultation call before you commit to anything.
The arithmetic
Flat fee against a 10–15% commission.
Traditional brokers commonly charge 10–15% of the sale price on small business sales. Here is what that range means at four sale prices, next to a $10,000 flat fee.
If the business sold for
Typical broker commission (10–15%)
$100,000 – $150,000
SimpleExit flat fee
$10,000
Difference in fees at $1,000,000
$90,000 – $140,000
A comparison of fee structures, not a quote or a promise. It uses the 10–15% range traditional brokers commonly charge on small business sales; actual rates, minimums and retainers vary by broker and deal, and percentages often step down on larger sales. SimpleExit does not promise a sale, a buyer or a price.
| Sale price | 10–15% commission | SimpleExit flat fee | Difference |
|---|---|---|---|
| $500,000 | $50,000 – $75,000 | $10,000 | $40,000 – $65,000 |
| $1,000,000 | $100,000 – $150,000 | $10,000 | $90,000 – $140,000 |
| $2,000,000 | $200,000 – $300,000 | $10,000 | $190,000 – $290,000 |
| $5,000,000 | $500,000 – $750,000 | $10,000 | $490,000 – $740,000 |
Fee structures only, using a typical industry range. Actual broker rates, minimums and retainers vary, and percentages often step down on larger sales. None of this is a prediction of what your business will sell for.
Hypothetical example
An owner with a $1,000,000 plumbing business.
A hypothetical owner sells a plumbing business for $1,000,000. Compare the fees under a 10% commission with a retainer against the SimpleExit flat fee.
It assumes the same sale price either way, which is an assumption, not a prediction. It ignores taxes and other closing costs. Your result depends on your business, the market and the buyers who come forward.
| Item | Traditional broker | SimpleExit |
|---|---|---|
| Commission | 10% ($100,000) | None |
| Retainer or upfront fees | $5,000 | None |
| SimpleExit flat fee | Not applicable | $10,000 |
| Total fees | $105,000 | $10,000 |
| Proceeds after these fees | $895,000 | $990,000 |
| Difference | — | $95,000 |
Hypothetical, for illustration only. Not a quote and not a promise of any outcome.
FAQ
Questions about the fee
- How much does SimpleExit cost?
- $10,000, flat. It covers the investment memo and marketing materials, the multi-platform listing, buyer matching, NDA collection, inquiry handling and weekly reporting.
- Is there a success fee or commission when I sell?
- No. SimpleExit charges a flat fee, not a commission. There is no success fee and no percentage of your sale price, whether the business sells for $500,000 or $5,000,000.
- What is not included in the flat fee?
- Optional support reviewing letters of intent and purchase agreements is priced separately, and only if you ask for it. Legal, tax and accounting advice, and your own closing costs, are outside the service.
- How and when is the fee paid?
- In two parts: $5,000 when you sign, and $5,000 when your marketing materials are complete, before the listing goes live. Nothing is due at the sale, whatever the business sells for.
- Why is a flat fee cheaper than a broker?
- Traditional brokers commonly charge 10–15% of the sale price on small business sales. On a $1,000,000 sale that is $100,000 to $150,000. SimpleExit's fee is $10,000 whatever the price, because you run the buyer conversations and negotiation yourself.
Next step
See what your business could draw, before you commit to anything.
A 30-minute call. We review your business, answer your questions and give you a free opinion of value. Then you decide whether testing the market makes sense.