Blog
Testing the Market
Finding out whether your business is sellable, and what it might be worth, before you commit to selling it.
Opinion of Value vs. Formal Valuation: Which One You Need and When
An opinion of value is a brief, informed estimate of what a buyer might pay. A formal valuation is a documented, defensible report for tax, legal or lending use. Here is how they differ and which one fits your situation.
Sep 25, 2026 · 6 min read
Testing the MarketIs My Business Sellable? Seven Signals Buyers Look For First
Before a buyer thinks about price, they check a handful of things: earnings they can verify, how much depends on you, customer concentration, and more. Seven signals that make a small business sellable, and how to read your own.
Sep 25, 2026 · 6 min read
Testing the MarketHow to Test the Market for Your Business Before You Commit to Selling
Testing the market means putting a confidential, professional listing in front of real buyers to see who responds, before you commit to a sale. Here is how it works, what you learn, and how to do it without tipping off staff or customers.
Sep 25, 2026 · 6 min read
Next step
See what your business could draw, before you commit to anything.
A 30-minute call. We review your business, answer your questions and give you a free opinion of value. Then you decide whether testing the market makes sense.